A REBRAND FOR
THE Og OF SKINCARE.
science, visualized.
Shot on a microscopic lens, we took a deep dive into Thayers ingredients to show the power of plant actives.
A REFRESHED, IRREVERENT IDENTITY.
THE
TEAM
Executive Creative Director: Roger Kilmartin
Senior Art Director: Jennifer Abujawdeh
VP Creative Director/Copy: Linda Phillips
Global Account Director: Nathan Minetti
Account Supervisor: Maeve Hughes
SVP Integrated Producer: Debbie Dunlap
Producer: Alexandra Nish
Director & Photographer: Matt Jones
DP: Joseph Cohen
MUA: Gustavo Bortolotti
Stylist: Jess Ingless
Hair: Aldo EK